Mello Yello goes camo in new partnership with Realtree
Hunters wear blaze orange, fishermen have waders and camping enthusiasts go in whatever feels good. This fall, Mello Yello has an all-new look of its own, making it the perfect accompaniment for any outdoor excursion. The beloved citrus flavored soda will sport a signature camouflage pattern designed by Columbus, Georgia based Realtree.
The new look is part of the “This is MY World” campaign, which encourages those who love the outdoors to enjoy their favorite pastimes with a refreshing Mello Yello. And while the product’s packaging will look different, the delicious lemon, lime and orange flavors inside will remain the same.