Transparency comes to U.S. with The Real Co 100% single origin foods
The Real Co, Inc announced its U.S. debut of the first certifiable 100% Single Origin products including Himalayan Pink Rock Salt, Organic Raw Cane Sugar, and organically grown White Basmati Rice. The Real Co is pioneering Single Origin in food products, which is an exciting and transparent new food category and method of sourcing products globally and delivering it at a local level. The Real Co enters partnerships with farmers and growers around the world that don't have an established route to distribute their products and creates a way to share their commodity with the world. The company brings full transparency and sustainability to the U.S. food industry. The Real Co products are carefully inspected and sourced by company representatives, and go straight from farm to shelf, eliminating the need for any middlemen. This unique 100% Single Origin method allows everyone in the world to enjoy what is usually impossible to experience: unique, tasty, freshly farmed/mined products at affordable prices.
Every grain of salt, sugar and rice can be traced to its source, which is shared on every package of food bearing The Real Co name. Every food item has the Non-GMO Project Verified seal and is harvested from one single place, single farm or single family.
The packaging offers its own “transparent” view of the food, with a clear window that shows off the natural salt, sugar, or rice inside. The workers at every farm are paid a fair wage, and the end result is the highest quality organic food. Every product is then packaged in the United States.
The business model for the The Real Co is founded on a direct farm-to-market delivery system, which offers farms distribution to the U.S., cutting out the middleman, and offering both retailers and stores great natural food products at low costs
“We are a company founded on the notion that transparency is vital, and that consumers have the right to know where their foods are from,” says Belal Elbanna, CEO of The Real Co Inc. “The Real Co foods come right from their source and offer best of class products at best prices.”