Secondary packaging solution meets the needs of brand owners, retailers and consumers
Secondary packaging is no longer confined to protecting products and preventing waste during transit. Brands and retailers are increasingly using innovative solutions – such as retail ready packaging to speed up the logistics of getting products onto shelves while also attracting consumers at the point of sale. According to a May 2014 report by PMMI, The Association for Packaging and Processing Technologies, the market for retail ready packaging is growing and will continue to do so. Retailers in search of more efficient packaging are continuously driving this growth.
There are a number of characteristics that any retail ready packaging solution must meet. Perhaps most simply, it is necessary to remember that it is in the best interest of consumers and brand owners that packaging is made easy to identify. Additionally, information printed on the outside of a container not only helps consumers find products quickly, but also reduces the risk of placement errors in storage. This is especially important for goods arriving at stores in high volumes.