CMI explores the consumer beverage experience with new research
An interview with Grant Prentice, director of strategic insights at FoodMinds, LLC.
As part of its new Open Up to Cans campaign, the Can Manufacturers Institute (CMI) commissioned research that focuses on the performance benefits of aluminum beverage cans in four key areas: product taste and integrity, innovation, performance and sustainability. The research includes three unique components to understand the role that beverage containers play throughout the consumer experience, from the point-of-purchase to consumption.
We sat down with Grant Prentice, director of strategic insights at FoodMinds, LLC, who led the research program to discuss the results: