Since 1930, Better Made has been producing high quality potato chips in Michigan, and has been making them in their facility on Gratiot Avenue in Detroit since the 1940s. If you live here in the Great Lakes state, you know just how iconic this brand really is. The facility in Detroit is 150,000 square feet and has seen expansion 19 times since the founders bought the building in the early 1940s. The facility operates 17 hours a day, five days a week, all year long turning locally grown potatoes into a salty snack in about five minutes time.
Our crew showed up on a sunny morning and got to see the whole process, from the potatoes coming into the facility, to the packaged bags being palletized by hand for warehousing and eventual distribution. The potatoes enter the facility and journey through processing to the packaging line where they are portioned out for packaging in sizes ranging from the 1-ounce snack bags to the 20-ounce super size bag.