New technology from Printpack enhances consumer interaction for brands
Printpack (printpack.com) debuted a new way for brands to interact and engage with consumers at this year’s PACK EXPO Las Vegas. The technology – utilizing a proprietary process invented by Printpack – allows for photochromic ink to be hidden within standard graphics and remain invisible until exposed to sunlight. A sample application of the technology, where an observer can see the package transform firsthand, was on display at the Printpack booth.
The process represents the first time photochromic ink has been applied to a flexible film, giving brand owners in any market capable of utilizing flexible packaging new options for interacting with their customer base. Interactive packaging is proven to capture consumer attention and encourages engagement with the brand in a meaningful way.