Affordable, desirable, attractive – these are not words you would usually associate with a kit designed to counter childhood diarrhoea in developing countries. Yet this is what UK charity ColaLife (colalife.org) has managed, through listening to customers and a focus packaging – with the help of Amcor Flexibles (amcor.com).
The ‘Kit Yamoyo’ design benefits have now won over the Zambian Ministry of Health – who have placed the first major public sector order for 452,000 kits, to distribute in some of the remotest, highest risk areas of the country. Distribution of the first 30,000 kits is now underway, manufactured locally in Zambia, in an adaptation of the award-winning Kit Yamoyo design which has been adapted to conform to the government’s branding and requirements. Today, ColaLife’s partners Keepers Zambia Foundation (KZF) and Medical Stores Ltd (MSL) signed an agreement for distribution.