HOTSHOT introduces "Grab and Go" Premium Hot Coffee in a can
Love coffee but hate the hassle? You're not alone. Whether you are commuting, cramming for an exam or catching up with friends, coffee has become an essential food group. Now, fueled by a successful appearance on ABC's Shark Tank and support from local investors, HOTSHOT® – the innovation that makes delicious HOT coffee instantly available – is ready to launch.
HOT coffee in a ready-to-drink can is not a new concept -- in fact in Japan, it is a $15 billion dollar industry. Entrepreneur Danny Grossfeld was on a trip to Japan when he reached into what he thought was a cooler to grab a can of iced coffee. Much to his surprise, the can was HOT-- and ready to drink. Grossfeld launched a Kickstarter campaign to bring a version of the Japanese product to U.S. consumers, which caught the eye of Shark Tank producers.