Covectra new anti-counterfeit and track & trace system to ensure product integrity
Covectra (covectra.com) a privately held, international serialization, authentication, and track and trace technology services provider with offices in US and in Ireland, today announced the launch of its holistic, integrated serialization-based solution for protecting infant formula from counterfeiting. This system, which was developed to meet the increasing need for brand and supply chain integrity of infant formula, particularly given the recent increase of illicit trading activity and supply chain leakage in markets such as China, also enables track & trace and diversion detection of these products through the supply chain and into the hands of the consumer.
The principle of the solution is the application of a serialized unique barcode (QR, 2D or 1D) to the bottom of the can and all levels of packaging (case and pallet) so that it can tracked through the supply chain. The serialization system consists of the following components: