Whether consciously or subconsciously, chances are, at some point or another, you have bought a product based on its packaging. While we may think we can resist the lure of packaging, nobody is 100% immune. Your kids may have pushed you to buy a specific cereal because their favorite cartoon character was on the package or you may have bought a cologne, or perfume because you liked the vibe it gave off.
Although they say “never judge a book by its cover,” packaging professionals know, more than almost anyone else, the power of visual design in captivating consumers. For this reason, packagers need to stay ahead of the trends in order to ensure their products pop. Here are some current packaging design trends to notice: