Deloitte study: Size doesn’t matter, but coherence does
A new Deloitte study reveals that exceptional business performance within the consumer goods industry is not achieved solely by business size, but rather correlates to an organization’s alignment with one of three dominant business model types.
“We find that the top companies in the consumer goods space almost universally embrace the notion that they innovate – though not only at the level of products and services, but at the business model level,” says Jacob Bruun-Jensen, principal, Deloitte Consulting LLP and co-author of the study. “Rethinking the fundamentals of how a business creates, delivers and captures value wasn’t a priority in an era of slow change and stable markets, but in a time of disruption, it must be.”