Craft beer branding comes first, and the flavor second
Combining a warming back-story, an illustrative packaging style, and organic American Pale Ale - Super Jay is born.
PWW (popewainwrightwykes.com) is a strategic design firm based in London and Seattle, and Super Jay is its very own craft beer made from the bottom up. During beer production, the flavor comes first and the brand identity second, and this is what differentiates Super Jay from other craft beers. Super Jay’s brand identity firstly combines character and individuality, with the beer itself following on to match.