Majority of Millennials will be hosting Thanksgiving dinner, according to new report
Established American Millennials are straying away from tradition as they begin to host and make major contributions to the Thanksgiving holiday, according to a new national survey by dunnhumby, the world’s leading customer science company. Thanks in large part to the digital culture they grew up in, 25 to 34 year olds – older Millennials that are most likely to be established in their careers, married or in serious relationships, homeowners and have children of their own – plan on approaching and preparing Thanksgiving dinner quite differently than previous generations.
According to dunnhumby’s Thanksgiving consumer trends survey, 59 percent of Americans aged 25 to 34 plan on hosting a Thanksgiving dinner this year. These Millennials are exploring new shopping options in addition to the traditional supermarket, and are far more likely to leverage technology in the planning and implementation of their holiday dinner. 21% of 25 to 34 year olds report plans to buy groceries for their holiday meal using a food delivery app (such as Instacart, Shipt and Google Express) while 16% say they’ll be using an online grocery delivery service (such as Peapod, FreshDirect, Amazon Fresh or BlueApron). This is an incredibly sharp contrast with the outlook for their parents and grandparents, as none of those 55 years old and older reported plans to use either of these types of services.