Buchanan's Scotch Whisky unveils contemporary new packaging
Buchanan's, the award-winning Scotch whisky, introduced new packaging for three of its four blends: Buchanan's DeLuxe™, Buchanan's Master™ and Buchanan's Special Reserve™. Buchanan's Red Seal™ will follow in 2016.
Buchanan's is the largest premium Scotch brand in Latin America and has experienced ten-year double-digit growth in the U.S. while doubling its share over the past three years. Despite this success, the brand is updating its packaging to reflect the lifestyle of those who enjoy the brand and our modern positioning.