New SmartLabel initiative gives consumers easy access to detailed ingredient information on thousands of products
An innovative SmartLabel (smartlabel.org) technology initiative announced by leading food, beverage and consumer products companies will enable consumers to have easy and instantaneous access to detailed information about thousands of products, with more than 30 major companies already committed to taking part in the transparency initiative.
This transformative new program, created by manufacturers and retailers, enables consumers to get additional details about products by scanning a bar code or doing an online search to reach a landing page with information on ingredients and other attributes of a wide range of food, beverage, pet care, household and personal care products. SmartLabel will provide consumers at the touch of finger all the information they want to know about what they are purchasing. It is designed so that consumers can easily have access to a wide variety of information but can hone in on a question they have on an ingredient or product in just one or two clicks.