Personalized packaging used to be exclusive to luxury brands and high-end gifts, but today mass consumer-friendly brands like Coca-Cola are getting personal with their customers, as we see with the Coca-Cola “Share a Coke” campaign.
The 2015 campaign wrapped up in September, and Coca-Cola noted a 2.5 percent increase in sales, all attributed to the “Share a Coke” campaign. Beginning in 2014, Coca-Cola created and designed Coke cans with common names and phrases such as “Chris,” “Friends” and “Class of 2015.” As reported in Adweek, Coca-Cola also earned more than 1.14 billion impressions across social media.