Demand for fresh ingredients thawing frozen foods growth
Frozen foods of all kinds have been challenged in recent years as a result of the convergence of several trends. Chief among these trends is the growing demand for fresh products or, at least, fresher products in refrigerated rather than frozen form, according to market research Packaged Facts (packagedfacts.com) in the report, Frozen Foods in the U.S.: Hot Meals, Sides, and Snacks.
"Many consumers have come to believe that only fresh foods offer real nutritional value. These consumers perceive frozen dinners as a remnant of a past dining era in which these products were valued more for their convenience than their healthiness. Unfortunately, the fact that frozen foods can potentially offer the same nutritional value as fresh or refrigerated foods is simply lost on consumers holding this anti-frozen foods view point," says David Sprinkle, research director, Packaged Facts.