Stand-up pouches are a fast-growing trend in many key markets around the world for a range of fast moving consumer goods (FMCGs). As just one example, demand for stand-up pouches for cocktail mixes has risen to 300 million units per year. Stand up pouches are seeing similar growth in use for a wide range of other FMCG products.
According to the Freedonia Group, demand for pouches is expected to increase as much is 6.2% each year until 2018, eventually becoming a $37.3 billion-dollar market. Growth is expected to be the greatest in China and developing countries, with Western Europe and the US also contributing to some degree. Read on to learn more about the key benefits of stand-up pouches and why those benefits are leading to such a strong upward trajectory for growth.