Green Valley launches organic beans packaged in pouches
As created by brand agency CBX (cbx.com), the new Green Valley® brand from Salem, Oregon based-Green Valley Foods, LLC brings eye-popping innovation to a category long marked by a sea of sameness on the shelf.
“We threw out the rules for the organic aisle with Green Valley,” says Gregg S. Lipman, CEO and managing partner of CBX. “Our beans will come in visually distinct, shelf-stable pouches, as well as in cans. Each package blends tasty photography with hand-written typography and vibrant illustrations. The result is a fresh, farm-to-table brand that intrigues and excites.”