When it comes to packaging, it can be argued that nothing appeals more to a consumer’s eye in the aisles more than beautifully and strategically designed packaging. Personally, I believe it’s the little things in life that bring the most joy, the products I know and love being some of them. Whether I’m browsing snack foods or cosmetics, I’m always looking at the packaging for something to relate to, that appeals to me, my personal tastes and lifestyle. Something that I’ll feel good not just using, but opening and looking at each day.
According to a recent report by Transparency Market Research (transparencymarketresearch.com), I’m one of many consumers that are feeling this way and the rising demand from the packaged food and cosmetic industries is what is fueling the growing, global paperboard packaging market.