Jones and Thinfilm create ‘smart packaging’ solution for top pharmaceutical brands
Jones Packaging Inc. (jonespackaging.com), a world-class provider of premier packaging solutions for healthcare and consumer brands, has entered into a commercial partnership with Thin Film Electronics ASA (thinfilm.no), a global leader in printed electronics and smart systems. Together the companies will integrate Thinfilm’s NFC OpenSense technology into paperboard pharma packaging and establish key manufacturing processes for production on Jones’ high speed lines. Jones and Thinfilm will engage leading global pharmaceutical companies to integrate the smart technology into Rx and over-the-counter product packaging and deliver the solution to market.
NFC OpenSense tags are thin, flexible labels that can detect both a product’s “factory sealed” and “opened” states and wirelessly communicate contextual content with the tap of an NFC-enabled smartphone. The tags contain unique identifiers that make it possible for pharmaceutical companies to authenticate products and track them to the individual-item level using powerful software and analytics tools. In addition, the tags remain active even after a product’s factory seal has been broken, empowering brands and medical staff to extend the dialogue with consumers and patients.