A shift in consumer preference towards premium products is transforming the packaging industry. Demand for high-quality, artisanal, organic and more healthful foods and pet products has risen in recent years, illustrating that consumers are not afraid to pay more for premium, quality enhancements that support a healthier lifestyle. Examples abound across all product categories – from organic foods, gluten-free snacks, fortified nutritional cereals, premium pet foods and treats, vitamins and nutritional supplements, to over-the-counter pharmaceuticals.
However, with higher price points come greater needs and expectations of packaging in order for high-end goods to reinforce the brand promise of quality from the first bite to the last. To deliver on this promise, a package must not only be convenient in its ease of use, but also keep the product fresher longer to support the higher costs of a premium product.