Hershey’s Chocotubs win Brazil over with IML snack packaging
Hershey’s, one of the oldest and best known manufacturers of chocolate in the United States, introduced its popular Chocotubs onto the Brazilian market with IML packaging and labels from Verstraete IML (verstraete-iml.com), rather than adhesive labels. Hershey’s Chocotubs are available in 52-gram
packaging, in Milk Chocolate and Cookies’n’crème.
The launch serves as a milestone for Hershey’s in Brazil and as their entry into the premium on-the-go market.