Kick elevates a challenger brand to become a contender
Minneapolis design consultancy Ideas that Kick (ideasthatkick.com) recently helped a challenger brand, LonoLife, envision themselves to stand for something bigger than a "broth in a K-cup" company. And so they could stand-up to readymade soup giants, like Campbell’s, with a fighting chance of success.
Kick started with strategic insights and the development of a brand positioning story to chart the path forward. A new brand emerged, full of heart and authenticity. LonoLife — the bigger your dreams, the braver your leaps. So get brewing. Then get living.