The Hershey Company relaunches the TAKE5 brand with help of millennials
The TAKE5 brand has developed a cult-like following that's driven the bar's 10% growth over the last three years even without any marketing support. Now, The Hershey Company is relaunching the TAKE5 Bar with the help and ideas of millennials.
What's the secret to the TAKE5 Bar? It's the layered combination of five classic ingredients – pretzel, caramel, peanut butter and peanuts, all enrobed in rich milk chocolate – that create the perfect salty-sweet, chewy-crunchy remixed snack. The bar is tailor-made for the new generation.