Traditionally, the snack food industry was considered more or less a subset of more prominent trends, approached by the consumer as an indulgence or chance to “cheat” on routine. Now and in the future of the snack food industry and packaging trends, we’ve seen a significant shift in not only the greater market share and consumer demand, but the way that snacking is viewed from both consumer and provider perspectives.
No longer pigeonholed as an occasion or treat, many snack foods are receiving a makeover in step with consumer behavior that focuses on a more balanced, active, aware and healthy lifestyle. So in turn, we are seeing a change in some of the foods that are packaged for snacking.