Researching sustainable packaging, I found myself reaching out to industry experts to get a feel for what is going on behind the scenes. The term sustainable packaging now versus 10 years ago is very different. Companies are doing more with post-consumer recycled content, plant-based materials and even sustainable company practices, and that is usually because consumers are demanding for more. I reached out to a few industry leaders, including Keith Fanta, section head, Packaging Sustainability, Procter & Gamble (P&G), to find out what consumers want and who specifically is so interested in environmentally-friendly packaging.
Packaging Strategies: How important is sustainability to today’s consumer?