Plant protein super power: Indulge in your path to wellness
The demand for plant-based protein surges and is expected to drive the growth of the global protein market which reached $24.5 billion in 2015 due to rapidly increasing consumer demand for clean, sustainable proteins. Plant-based diets are considered to prevent over 60% of chronic disease related deaths[1] and are alkaline-forming, which help to reduce inflammation, promote healthy bones, and prevent the negative effects of stress.[2] With one kilogram of animal protein requiring one hundred times the amount of water to produce the equivalent plant-based protein[3], shifting to a plant-based diet is more critical than ever both for health and the environment. Innovative and rapidly growing functional beverage company REBBL® continues to revolutionize the beverage industry with its super-herbed, ethically sourced elixirs and is launching the first ever adaptogen-powered Protein Elixirs. This new line utilizes a synergistic blend of Clean Complete Plant Protein™ from sunflower, pea, and pumpkin enlivened with REBBL’s signature adaptogen blend of maca, ashwagandha, and reishi.
“We love launching products that have the power to change culture, start conversations, and challenge the status quo” says Palo Hawken, co-founder of REBBL. “This new protein line demonstrates that nutrient dense, high protein beverages can be delicious, clean, organic, ethically sourced and completely free of the junk ingredients so typical of the category. These are no-compromise beverages that make true health and nourishment an aspirational and euphoric experience.”