Constantia Flexibles helps taste become art in MUMM’s art edition
Mumm, a premium sparkling wine, has become the canvas of Spanish artist Alex Trochut, whose multi-award winning and globally exhibited digital painting has already decorated the album covers of the Rolling Stones and Katy Perry. For Mumm’s second art edition, Trochut created a design which abstracts the lively bubbling of the elegant sparkling wine and the colors of the three varieties – Dry, Extra Dry, Rosé Dry. “The artwork is very dynamic, while at the same time exuding certain lightness. I took inspiration not only from the look and brand history but also from the taste and reinterpreted my flowing designs,” says the artist.
With such a powerful design, it was essential that the label embody it perfectly. For this, Constantia Flexibles (cflex.com) Labels Division rose to the challenge with their 360° sleeve label, printed in Germany. The sleeve label allows the entire bottle to be covered to maximize the elite design. A matte/gloss effect was applied to the label to give the product its exclusive look.