To ensure your product looks the same when it leaves your warehouse as it does when it arrives at the grocery store’s loading dock or the consumer’s doorstep, take advantage of protective packaging. From Styrofoam peanuts to bubble wrap and custom cut foam, there’s no shortage of ways to keep your products safe. Though how do you determine what kind of protective packaging will best meet your needs? Let’s take a closer look at the two top factors to consider when developing protective packaging for your products.
1. Cost. One big factor when it comes to developing protective packaging for your products is cost. Ideally, there should be just enough protection in the packaging to keep the product (and its display packaging) from being damaged during the transit or delivery process, but you don’t want so much packaging that it makes the entire package larger — making it more expensive to ship or store — or making it harder for retailers to display.