Four years after it was launched, Sensogrip® resealable packaging system continues to demonstrate Flexico’s (flexico.com) commitment to consumers, and make a positive contribution in the battle against waste. According to the market research specialist Which?1, one in five people claim their food choices are “limited” by complicated packaging when they are out shopping at the supermarket, and 75% believe modern-day packaging is harder to open than it needs to be. Sensogrip tackles both of these concerns head-on, as Eric Gerbault, Flexico Sales and marketing director, explains, “When we patented Sensogrip, the first of its kind, in 2012, we knew we had a product that would ensure resealable packaging could be accessible to all, and in a survey 90% of consumers2 gave it their approval.”
Consumers want food to stay fresh longer, and acknowledge that resealable packaging is a verified solution to that problem. Used by UK’s leading supplier of dried fruit, nuts and seeds, Whitworths, amongst others, Sensogrip is the most reliable solution3 in the market and provides product protection and reliability. Eco-designed, using fewer materials in comparison with other available closures for easy recycling, Sensogrip can be integrated onto flexible packaging without compromising functionality or technical properties, rendering it cost-effective. Mark Oaten, Packaging Innovation Manager at Whitworths, says, “When we rebranded our home-baking and snacking range, we moved to a push to close fastening. A key benefit of Flexico's Sensogrip is that it seals, even if the 'hooks' are not perfectly aligned. We felt that Flexico’s Sensogrip was the right consumer application for our products.”