New ergonomic packaging for Nestlé’s NESCAFÉ coffee brands launches in UK
With a desire to deliver market-leading innovation across the NESCAFÉ® Original, NESCAFÉ® Gold Blend and NESCAFÉ® Azera brands, the commercial giant approached Crown (crowncork.com) knowing its in-house R&D team could meet the demands of the brief for a new packaging shape to replace the current round composite containers.
The new container, refined and manufactured by Crown, comes in three sizes – 500g, 750g and 1kg – and is comprised of three parts: