Home » Georgia-Pacific and PAX Corrugated introduce craft beer custom packaging
Editor’s view: With so much origination in the craft beer segment, from quirky names like Dragon’s Milk to delicious flavors profiles like coffee, citrus or watermelon, it’s about time more package options are available to help create more innovation in the market.
Georgia-Pacific Corrugated (gppacking.com), a recognized leader in innovative, customer-focused packaging solutions, introduced a new advancement designed to revolutionize the way craft brewers market their products. In alliance with PAX Corrugated (paxbox.com), Georgia-Pacific now offers craft brewers the ability to customize graphics on 6-, 12- and 24-pack carriers. Georgia-Pacific, working closely with HP, has developed a unique digital pre-printed corrugated packaging capability that provides customers with a level of customization and flexibility previously unavailable. This introduction will enable craft brewers to create packaging that attracts consumers at point of sale with high-quality graphics, low minimum order quantities, variable images, all while saving on costly printing plates.
Georgia-Pacific unveiled the new Color-Box® packaging solution for craft brewers at the Craft Brewers Conference & BrewExpo America® in Philadelphia in early May. Georgia-Pacific's first exhibit at the show in 2014 helped to identify craft brewers’ unique packaging needs. This year, Georgia-Pacific will showcase a solution that meets those needs by officially launching customcolorbox.com – an interactive website that serves as a single online destination for craft brewers to design and order their packaging. By accessing the site’s unique features, visitors can easily download a packaging template, upload a design with their own artwork and then send it to Georgia-Pacific Corrugated printing experts to receive a quote and proof. PAX will then produce the package and ensure the final packaging arrives on time – usually 7-10 days after printing.
In this issue of Packaging Strategies you will find “The Latest Packaging Innovations Changing the Rules,” “The Future of Cannabis Packaging” and “OEE and a Multi-Metric Approach,” along with articles on beauty and alcohol social media influencers, batch vs. continuous and aseptic sterilization, challenger brands bridging ecommerce and retail, and a popular Michigan brewing company who has what it takes to tap into the community.