Jean Paul Gaultier fragrance packaging combines humor with seduction
Jean Paul Gaultier fragrances came out with two gift boxes for Mother’s and Father’s Day. The industrial world of the brand’s latest ad campaign, which combines humor with seduction, is expressed in these pop-up boxes with the stamp of Cosfibel Premium’s (cosfibelgroup.com) expertise.
The two versions, for men and women, are conceived in the same manner: each box with its magnetic flap cover is completely wrapped in silver polyester paper using four-color printing to create a carefully balanced chromatic harmony. The silver polyester allows the printed décor to take on all sorts of transparent reflective effects. It also allows the printing of motifs like a silver feather design that appears in the background on the two sides of the box.