Healthy snacks, protein-rich foods power growth in packaged food and bev sales
The U.S. consumer packaged goods (CPG) industry registered its strongest growth in four years in 2015, and some of the biggest gains were achieved by companies targeting the fast-growing market for protein-rich foods and healthy, ‘mindful’ snacks. These are among the findings of new research released today by The Boston Consulting Group (BCG, bcg.com) and Information Resources Inc. (IRI).
The trend was particularly noticeable among small and midsize companies, which, according to the new research, continue to seize market share from larger CPG competitors. Quest Nutrition, Fairlife, Bai, Vita Coco and Sargento Foods – all makers of high-protein foods and beverages and mindful snacks – are among the companies with annual sales of less than $5 billion that ranked among the CPG-industry growth leaders in 2015.