Asda tea gets a face-lift from Hornall Anderson UK
The UK office of branding and design agency Hornall Anderson has designed new packaging for Asda’s range of own label tea, which just launched and includes black, speciality, green, fruit and herbal teas.
The revamped packaging brings the design into line with current trends in the tea sector and will help the products stand out in a competitive market place.
Kim Van Elkan, managing director of Hornall Anderson UK, says: “Black tea is a very competitive arena with fierce brand loyalty and an ageing consumer. Own brand packaging needs to offer a credible alternative, taking category cues but creating a clear simple hierarchy and a homely feel.”
The speciality teas need to appeal to a more foodie audience, who enjoy the ritual of drinking tea. In fruit, herbal and green, tea is a crowded category with a lot of competition. Fruit and herbal teas have become design statements and require beautiful packaging which is worthy of being ‘on show’ to succeed.