Heinz partners with pitmasters for new BBQ sauce package design
After a successful launch into yellow mustard last year, Heinz is once again heating up the grilling season by launching into another new category: BBQ! Heinz just released five new, great-tasting BBQ sauces, created in partnership with five of America’s top pitmasters. Heinz BBQ sauces are a collection of authentic regional sauces that taste even better than they look. Heinz worked with five pitmaster partners and used only 100% natural, locally inspired ingredients and recipes to craft each delicious BBQ sauce - Kansas City Sweet & Smoky, Memphis Sweet & Spicy, Texas Bold & Spicy, Carolina Tangy Vinegar and Heinz Classic Sweet & Thick – each with flavor as distinct as the regional barbecue taste it represents.
The launch of Heinz’s new BBQ Sauces is supported by a new campaign, 'Pitmasters, not Spokespeople,' which features the Heinz pitmaster partners: Joe and Mike Pearce (Kansas City), Dan Brown (Memphis), Robert Sierra (Texas) and Sam Jones (Carolina). As part of the campaign, the TV commercial showcases the delicious new BBQ sauces alongside the real pitmasters who partnered with Heinz on each of them. In a funny, blooper-reel style spot, we see that while these pitmasters are masters at perfecting delicious-tasting, authentic BBQ sauces, they may not be masters of being traditional 'spokespeople.' Heinz tapped DAVID Miami agency for the campaign.