Three major household care categories – home laundry products, home surface cleaners and dishwashing products – show little growth in the household packaging industry. Due in part to intense competition, aggressive retail promotion and consumers seeking value, it is up to the package design – and the labeling – to lift sales by differentiating brands and delivering value.
The largest segments account for three quarters of overall sales in the industry: all-purpose cleaners, toilet, tub and tile cleaners and specialized cleaners (drain, glass, oven and so forth), according to Mintel Group Ltd. (mintel.com): Household Care Packaging Trends study.