Metsä Board launches innovative new "bag in box" concept
Metsä Board, part of Metsä Group (metsagroup.com), will demonstrate an innovative new ‘bag in box’ concept for the first time at Drupa 2016. The ‘Elevated drink box’ (EDB), designed and patented by Metsä Board, is an easy and convenient way for consumers to enjoy beverages. The box was produced by combining the expertise of Metsä Board, BOBST, Kodak, Marbach, Henkel and Knauer.
Cyril Drouet, Metsä Board’s design and innovation director explains: “Our aim was to completely re-think the concept and design user-friendly packaging with real benefits for the consumer and the brand. Thanks to our elevated base design, the box doesn’t have to be placed on the edge of a table anymore, which gives the consumer the freedom to use this packaging anywhere.”