In stores these days, consumers are confronted with a daunting array of beverages. Refrigerator cases and drink displays are packed wall to wall with choices. Not only are there myriad products, but they come in a variety of glass, plastic and aluminum containers. It takes a lot to grab the consumer’s attention in this environment. A product’s branding – its graphics, messaging and even its shape – can determine whether it stands out on the shelf. For companies looking to get their brand and beverage noticed, aluminum cans offer unique and innovative benefits.
Last year, Can Manufacturers Institute (CMI) commissioned research to be conducted by FoodMinds as part of its “Open Up to Cans” campaign to understand how consumer preferences and perceptions of beverages are impacted by package form. The findings confirm and provide specific insights into the aluminum can’s status as the leading beverage container for convenience, affordability, taste – and innovation.