Just Bee honey water buzzing with rebranded color/graphics
B&B studio has created the new brand identity and packaging for Just Bee, a natural spring water enriched with a single drop of honey for the beverage packaging industry. In a competitive category, the brand wanted to create an iconic look with personality that would communicate the benefits of the product and secure interest from health-conscious consumers and retailers alike.
The new geometric bee icon is the hero of the design, with bright, clean colors used in the body to indicate one of the three different flavor variants and the wings a uniform ‘water’ blue to emphasize the inherent refreshment of water in the product. A single golden drop between the words ‘honey water’ illustrates that a single drop of honey is used. The new packaging was created to grab consumers' attention with the colors.