Domino introduces textures for visual appeal, high effects on labeling
Domino Digital Printing (dominodigitalprinting.com) has developed Textures by Domino, a new unique ink jet capability of the Domino N610i digital UV inkjet label press that allows label printers to produce visually striking, digitally textured labels that enhance shelf presence and make brand owners’ products stand out from the crowd. Ideal for a variety of sectors – including wine, beer, and cosmetics and beauty, this technique represents a cost-effective way to create labels with high visual and “feel appeal” that also help to maximize customer engagement.
Consumers don’t just use their eyes when making purchasing decisions – they use the sense of touch as well. Research has shown that a brand’s impact increases by 30% when more than one sense is engaged in the packaging design. The textured-printed labels not only capture consumer attention, but more importantly encourage them to take the product off the shelf.