WestRock study: Consumers view packaging with more importance
WestRock (westrock.com) publishes Packaging Matters™, the company’s fourth annual study of the impact of packaging on product satisfaction and consumer purchasing behavior.
This year’s survey of 2,000 consumers found that the importance of packaging to U.S. consumers, those who said that packaging is very or extremely important to their satisfaction with products, has increased over the past two years. Meanwhile, the relative importance of other factors such as product quality, price, convenience and brand have stayed constant or declined over the same period.