American Glass, Molson Coors develop new glass bottle for Thunderbolt beer
American Glass Research (AGR, americanglassresearch.com), in partnership with Molson Coors, unveils an innovative new beer bottle design for one of the brewing company’s popular brands in India, Thunderbolt. Featuring unique embossing and debossing, a fresh new color and a ring-pull cap, the new bottle is designed to help Molson Coors distinguish Thunderbolt from other beers in the beverage packaging and beer/wine packaging markets.
Thunderbolt, described as 'India’s original strong beer,' had previously been packaged in a 650ml amber bottle, a common bottle type in India’s returnable glass market. In an effort to have Thunderbolt’s packaging match its one-of-a-kind bold taste, Molson Coors turned to AGR to create a bottle that was proprietary, branded and uniquely recognizable in the marketplace, while remaining easy to produce.