Jones and TUKU provide web-enabled packaging to pharmaceutical and CPG companies
Jones (jonespackaging.com) has entered into a commercial collaboration with TUKU Inc., a leading innovator in location-based mobile marketing. The two will integrate TUKU’s dynamic content management technology with Jones’ printed intelligent packaging solutions to provide web-enabled packaging to pharmaceutical and consumer packaged goods (CPG) companies. This integrated platform will deliver product information and promotions, direct from the package to consumers’ mobile devices.
“Our strategy of developing intelligence-enabling printing applications for packaging led us to this important collaboration with industry innovator TUKU,” says Chris Jones Harris, principal, Strategic Initiatives and Alliances with Jones. “We are at the tipping point as packaging quickly becomes a key enabler within the realm of the Internet of Things. Certainly all statistics around in-store smartphone usage support this. However, we recognized that as the early entrant into this field, it would be important to deliver an integrated technology solution to our brand clients to simplify the complexity of this new consumer engagement channel. The TUKU team brings a successful market track record of developing and delivering unique dynamic content management solutions for retail and brand applications, and is a natural extension of the offering Jones looks to take to its market verticals.”