Consumers continue to embrace snacking—not only as viable daypart option but also as a paradigm through which to view eating in general (smaller, more frequent meals). This has caused and will continue to cause changes in consumers' relationships with traditional breakfast foods, according to market research publisher Packaged Facts in the report, "Breakfast: Retail Market Trends and Opportunities in the U.S."
"As restaurant brands such as Denny's have long known, and as McDonald's success with all-day breakfast cements, foods traditionally associated with the breakfast daypart can also find success during other parts of the day and/or as a snack," says David Sprinkle, research director, Packaged Facts.