Sabra releases line of hummus-based sandwich spreads
Sabra Dipping Company, maker of America's favorite hummus, announced today the launch of Sabra Spreads™, a line of fresh, wholesome, refrigerated sandwich spreads. A first in hummus history from the brand that popularized the dip in America, this one-of-a kind condiment comes in a convenient squeezable bottle and is hitting the market with three delicious flavors: Garlic Herb, Honey Mustard and Sea Salt & Cracked Pepper
"Sandwiches are as popular as ever. Casual and completely customizable, it is no wonder they continue to reign as a go-to meal," says Eric Greifenberger, director of marketing at Sabra. "With the launch of Sabra Spreads, we're giving consumers fresh new ways to love hummus while upgrading everyday sandwiches. The line was developed, from a nutritional, texture and taste standpoint, specifically to make sandwiches sing with added flavor. We are thrilled to introduce an incredible guilt-free innovation for the condiment category."