The P28 brand is all about changing the game, and they needed a package redesign and a decoration method to go along with that notion. TricorBraun (tricorbraun.com) was commissioned and created a true game changer for the high-protein spread.
The company was launched by three brothers in the baking business who decided they needed to get in shape and lose weight. Initially, they turned to an exercise and nutrition program; but when that didn't produce the results they were looking for, they turned to their personal trainer who was also a nutritionist. The brothers plus one joined forces and in 2008, they introduced a bread and the original-high protein spread.