The aesthetic appeal of beverage packaging will always be a significant driver of purchase decisions at the point of sale. Along with that, a brand’s commitment to sustainability and wellness is an increasingly competitive tool to drive consumer preference. As brands seek to tap into sustainability and wellness trends, brand owners can make significant strides in the arena with clean labels, transparency – both figuratively and literally – and by striving to reduce their carbon footprint throughout the supply chain.
In today’s competitive market, communication is essential in order to establish consumer trust. To strengthen brand loyalty and attract consumers at point of sale, brand owners must speak to consumers through easy-to-read labels. Additionally, benefits such as sugar free, organic and non-GMO should be made very clear considering the increasing demand for wholesome products. As shoppers become more interested in knowing how products are manufactured, brands that effectively communicate sustainable business practices and how their ingredients are sourced help cultivate consumer trust.