House of Besserat de Bellefon chooses Sappi carton board to wrap champagne
Sappi Europe (sappi.com) reports that the famed House of Besserat de Bellefon, based in Epernay in the Champagne region of France, has chosen to package its crown jewel, Cuvée des Moines, in a presentation case constructed of elegant, bright-white Sappi Algro Design carton board. The challenge was to find an ultra-bright white carton board that could stand up to the process of applying complex finishes, and Algro Design fit the bill perfectly.
Michel Lassalle, head of the luxury market department of Artigrafiche, the Italian leader in packaging for the wine and spirits market, was a key partner for the House of Besserat de Bellefon in choosing the carton board. He says, “Algro Design is set apart by its peerless white surface, and it does not tear even if it is subjected to very deep and multiple embossing operations. It offers a luxury look and feel and is ideal for complex finishing processes.”
Finding the right solution
Lassalle explains that the graphic design for the packaging required a pure white background with a metallic effect, adding, “Since we were using embossing and hot foil, we needed the very best materials to cope with the stress of these finishing processes. Algro Design from Sappi ticked all the boxes. By printing with a matt varnish, we managed to create a natural finish. The extreme smoothness of the Algro Design material also works well with cold foil, which in turn enabled us to use bespoke metallic colours. In addition, the board remains exceedingly stable on the press, which makes it the perfect solution for packaging high-end luxury products like Cuvée des Moines.”